About Waypoint North
Leadership is deeply personal and profoundly relational.
Waypoint North is an executive coaching practice for leaders ready to pause, orient, and lead with intention.
Here, every coaching conversation is a new waypoint, a chance to take stock of where you stand, where you’re headed, and what True North looks like for you now.
I believe leadership is deeply personal and profoundly relational and like any great journey, it’s rarely a straight line. Together, we plot your course, navigate challenges, and keep your compass aligned to what matters most.
So you’re not just leading you’re moving forward with purpose, clarity, and a steady sense of where you belong.
Hi, I’m Amanda Fernandez, founder of Waypoint North. My journey as a leader and coach has been anything but typical, and that’s exactly why I’m passionate about helping leaders like you uncover what matters most, lead with authenticity, and create lasting impact.
I remember the day I defended my doctoral dissertation while balancing life as a mother of three, a full time Director, and a full time student. Walking across that stage wasn’t just a milestone, it was proof that with resilience and focus, we can achieve what once seemed impossible. That experience taught me that leadership isn’t just about titles or tasks; it’s about staying true to your values while navigating the complexities life throws your way.
After years working in K-12 administration and nonprofit leadership and earning a doctorate in Educational and Organizational Leadership, I realized that what leaders really need is a coach who understands both the science and the soul of leadership. Someone who can hold space for deep reflection, challenge assumptions, and cheer you on as you grow.
At Waypoint North, I bring together that blend of experience, education, and empathy. Whether you’re stepping into a new leadership role, managing complex teams, or seeking clarity on your career path, my coaching is designed to meet you where you are and help you move forward with confidence.
Why coaching? Because no one grows alone.
I believe leadership is a relationship — with yourself and with those you lead. My approach is collaborative and tailored to your unique strengths and challenges. We’ll dive into what lights you up, where you want to stretch, and how to build habits that align your actions with your deepest values.
Clients often tell me they appreciate the space to be honest, to explore without judgment, and to come away with practical ideas they can apply immediately. That’s the heart of what I do: empower you to lead with clarity, courage, and compassion.
Let’s chart your course together.
If you’re ready to take the next step in your leadership journey — whether that’s developing your team, navigating change, or simply gaining more confidence — I’d love to hear from you.
Ready to get started? Schedule a free consultation and let’s explore what’s next for you.
Who We Are
Our Vision
To create a world where leaders lead with clarity, compassion, and courage — aligning their values with their actions to create meaningful, lasting change in their organizations and communities.
What Drives Us
Mission
Coaching Approach
Core Values
To provide coaching that helps leaders grow from the inside out — gaining insight, strengthening their impact, and showing up fully for themselves and those they lead.
Core Values
Coaching Approach
Core Values
- Integrity: Doing the right thing, even when it’s hard or invisible.
- Growth: Personal and professional growth as a continuous, intentional journey.
- Empowerment: Equipping others to lead, think, and act with confidence.
- Authenticity: Showing up as your whole self and honoring the same in others.
- Relational Leadership: Believing that leadership is built on trust, presence, and purpose.
Coaching Approach
Coaching Approach
Coaching Approach
At Waypoint North, coaching is personal, strategic, and deeply human.
We blend evidence-based practices with lived leadership experience. We listen deeply. We ask the hard (and kind) questions. We create a space for reflection, clarity, and action — and we walk with you as you build habits and mindsets that last.